We all hang on to this romanticised idea about how brainstorming works, usually in teams. It's when the brilliant and most creative minds of an organisation come together to think deeply about a problem and come up with new ideas and solutions. How could this not work?
Debra Kaye mocked this idealised notion of brainstorming in her talk at the Creativity World Forum in Kortrijk, Belgium recently with a slide that demanded "Stop Brainstorming".
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