The Mobile Presenter

I attended yet another pitching event recently. It turned out not to be as entertaining as others I had been to. Why?

One of the early adopters of the concept of storytelling, long before there even was a name for it, was the ad industry. Cheesy as they may have been, those little household dramas they were telling in their TV ads for detergent were early - and successful! - forms of storytelling.

They've come a long way since then and now we often watch ads for their entertainment value and as examples of storytelling craftsmanship.

I had the pleasure of attending a rather unique and special evening with the American performance artist Laurie Anderson and two fellow musicians recently. The event as such certainly counted more as art than entertainment, so I'm going to ignore a few things that I would quite definitely not recommend for your usual public appearance. Most notably, that we, the audience, had to more or less sit still, in semi-darkness, for one and a half hours. The musicians played their songs back to back, with no pauses between them, so we only got to applaud at the end of the evening. In the meantime, we tried everything not to disturb them. That is not an environment that you can (or should) count on having for your next speaking gig.

Of the many tips, recommendations, and best practices for delivering a presentation, the one rule that is not up for discussion and not meant to be bent or broken, ever, is this one: Don't go over time. Nothing you can say or do will be worth the inconvenience that overrunning your allotted time would bring to your audience, the speaker who comes after you, the organisers, and the event as a whole.

Not going over time is mostly the speaker's responsibility, but the organisers of an event also share some responsibility in making this work.

Let's not talk about finding your core message or bullet points for a moment, but look at the performance, i.e. things presenters do while they are giving their presentation in front of an audience.

Here are three things I noticed that the presenters themselves were probably not even aware of but that are somewhat irritating for their audience.