The Mobile Presenter

Stuttgart (Germany, where I live) has a lively startup scene. For startups, as you can probably imagine, presentations are of enormous importance. Whether they're presenting to investors or potential customers - the problem is always the same: Having to convince the audience that this new idea works and is worth buying into. Many founders of startups, however, are more familiar with the (often technical) details of their operation than with the concepts of effective presentation. In making basic mistakes in their presentation, they may fail to reach their target audience and put their business at risk.

To help startups better understand how and why modern presentations works, and in cooperation with Startup Stuttgart, I'm going to give a special "Startup Edition" of my tried and tested Presenting for Geeks workshop on April 15 (6pm to 8:15pm) at Coworking Stuttgart.

When having to sit through a bad presentation, I usually try to entertain myself by making mental notes of all the mistakes the presenter makes (and take photos of the slides for my collection). But, to be honest, it's more frustrating than amusing; there are so many simple things that presenters could do to make their presentation at least a little better. The complete ignorance of all the available help (books, articles on the web, courses, even plain common sense) just baffles me.

Imagine this scenario: You are about to give a short presentation about your product or company. But you're not in a brightly-lit conference room. Instead, you're in a bar. It's loud, dark, and you can't use slides.

An unlikely scenario? Yet this is the environment that a couple of startups had to present in at a "founder's BBQ" that I attended recently.

So what can you do in such a situation?

File > New > Presentation: Presentation Skills for Software Developers and Other Technical Professionals by Simon Guest

As the subtitle suggests, the goal of File > New > Presentation by Simon Guest is to teach presentation skills to software developers and other technically-minded people. As someone who's spent most of his professional life in software development in one role or another and as someone who also goes to attend and speak at a lot of software conferences, I can confirm the need for help in this area. Our fellow developers are all hard-thinking, target-oriented individuals who have learned that it's important to be precise and go into a lot of detail when communicating with each other and with their computers; and so they apply these principles to their presentations as well. This form of communication, however, can get in the way when talking to customers and even more so when preparing a presentation.

I'm not a designer. Yet, in order to create (i.e. design) more effective slides, you need to be familiar with at least a few of the basic principles of design.

One example that I use (in the book as well as in the workshop) is the Rule of Thirds.