What's in a Pitch?

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I've been taking a closer look at the characteristics of shorter talks recently, especially pitches; i.e. the (supposedly) short and to-the-point presentations that startups use to promote their ideas.

Disclaimer: The following are observations from a rather small sample of pitching events that I attended, so take them with a grain of salt.

How to come up with relevant visuals

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Presentations, especially good presentations, are rarely taught at school, at university, or at work. As a result, presenters tend to simply copy what everybody else seems to be doing. So for years, they were copying the bad habit of bullet points. These days, they copy what they think is the trend to "use pictures".

But visuals in presentations only work if they are relevant to your topic and have been selected with some care and thought.

Holding the Microphone

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When you go to speak somewhere and you are offered a microphone, it's generally a good idea to use it. Keep in mind that the people running the event will be familiar with the venue and will know very well wether your voice needs to be amplified to be understood by the audience members in the back of the room.

You may be reluctant to use a microphone simply because you are not familiar with its correct use. It should be worth this small discomfort for the benefit of your audience, though.

Don't go over time - and that includes the Q&A

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One thing that I always stress in my workshops is that there's no excuse for going over time with your presentation. At a typical conference, this will quite obviously inconvenience your audience, since they may want to change rooms to attend the next talk, or take a bathroom break between talks, or grab a coffee. It also prevents the next speaker from setting up in time and may even derail the entire schedule of at least the conference track you're in. And even if you're the only speaker at an event, consider that people in your audience will have made plans for after your talk.

Fortunately, most speakers nowadays seem to have realised this and manage to finish in time; with their talk, that is.

Announcement: Presenting for Geeks workshop at Easterhegg 2014

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Update: After some back and forth, the workshop is now scheduled for Saturday, April 19 at 1pm. Please double-check the schedule (aka Fahrplan).

Do hackers need communication skills? Why yes, they do. Hackers, by which I mean the good guys, often make important discoveries and need to be able to explain them. The NSA scandal is a prime example, but other issues (e.g. security issues in websites, routers, or smartphones) are found almost every day and their consequences are often hard to understand for the general public. So whether the result is a talk at a security conference or a press release, it's important that the hackers improve their communication skills so that they can explain their findings to an audience that is not intimately familiar with all the details.

At Easterhegg, the traditional meet-up of Germany's Chaos Computer Club over the Easter holidays, I'll do my little share and offer a "Hacker's Edition" of my Presenting for Geeks workshop.