The Mobile Presenter

Surprise can be very effective. An element of surprise will help make your message more "sticky", as the Heath brothers point out in their book; it's the 'U', for "Unexpected", in their SUCCESs formula. If you think back to presentations you attended and what you remember best, you'll often find a memory that's attached to such an element of surprise - a surprising fact, statement, or something unexpected the presenter did. Or, sometimes, just an unexpected accident that happened during a presentation.

So how, exactly, does surprise work?

The United Nations (UN) is probably not the first place you would think of going to for presentation advice. So I'm glad that Christina O'Shaughnessy, who I met again at the Presentation Zen Studio in Paris recently, pointed me to a useful series of documents that the UN has published, called Making Data Meaningful.

The best way to learn something is to teach it. This paraphrased quote, attributed to Seneca, also applies to presenting, as you've probably experienced yourself.

When trying to explain something to someone who's not familiar with the topic, you often stumble upon gaps in your own knowledge. Things you took for granted are suddenly questioned; "Why, exactly, do we do this thing in this way anyway?"

I attended TEDxZurich recently; a very well-organised event, quite a bit bigger than our own TEDxStuttgart. Having Swiss television as your sponsor does help, I guess. Especially if they provide you with a TV studio and real cameras.

There was one small thing that irked me, though.

The other aspect I was talking about at my presentation session at Barcamp Stuttgart recently was why visuals, specifically photos, work in presentations. I.e. how they help your audience to process and remember the content.

This, again, draws heavily from Dr. Medina's book Brain Rules, specifically from Rule 10: Vision trumps all other senses.