How to Get People to Do Stuff: Master the Art and Science of Persuasion and Motivation by Susan Weinschenk
The somewhat tongue-in-cheek title neatly summarizes what the book is all about. Unlike Dan Pink's "To sell is Human", which I read just before this, Susan Weinschenk doesn't focus on "selling" (even by Dan Pink's wide definition); the book is really about what motivates people and how you can use these drivers, as she calls them, to get people to, well, "do stuff".
