Story Proof: The Science behind the startling Power of Story by Kendall Haven
Whether you are preparing a presentation or trying to sharpen the marketing message of your product or business - when looking for advice, you will soon come across the recommendation to try storytelling. Stories, it seems, help your audience to better understand and remember whatever it is you are trying to tell them.
But do stories really work and if they do, why do they work? All the books and articles on the topic of storytelling that I've found so far only quote anecdotal evidence. Yes, it does seem to work, but there's this nagging feeling that the effect of stories is not quite confirmed yet, which leaves you asking for definitive proof.
That proof is finally here, in the form of the book Story Proof by Kendall Haven.